Invest WellnessParrot

Your solution

Share what’s unique about your product and how it will solve the issue you shared in the previous slide.

Keep it short, concise, and easy for the investor to explain to others. Avoid using buzzwords unless your investors are very familiar with your industry.

• Who is WellnessParrot.com?

WellnessParrot.com was founded by Midori Fujita. While Ms. Fujita has been in the wellness business for some time, it was in 2016 that She decided to launch WellnessParrot.com. With active memberships in the Global Wellness Industry Association. Mr. Fujita has become well connected and respected in the industry, which makes her the ideal leader for the brand.
It was apparent to Midori Fujita that an unserved market need existed for the product and service. WellnessParrot.com, headquartered at Brisbane, QLD is a new all-in-one Wellness Lover’s community e-commerce + business listing website that matches the customer who loves wellbeing (we call Wellness Lovers) and business owner or freelancer who is professionals in the 8 dimensions of wellness field. (we call wellness Motivators) who offer quality services to the Wellness Lovers to support their 8 dimensions of wellness. It will help Wellness Lover’s to prevent disease and maximize their happiness & performance, and to create a Happy Circle.

WellnessParrot.com will sell subscriptions (membership) to the Wellness Motivators to use the selling dashboard to sell their ethical, quality, and clean products and services for Wellness Lovers. Subscription offerings also include listing promotions. 

It is a priority of WellnessParrot.com to offer a high-security guarantee experience for users and a satisfying service and shopping experience to the Wellness Lovers and help to boost the Wellness Motivator’s financial wellness.

WellnessParrot.com provides an advertisement for Wellness Motivators who like to get the greatest attention from the Wellness Lovers globally.

The website aims to increase healthier, happier, and more peaceful people in the world by balance 8 dimensions of wellness. 

A user-friendly portal that connects parents to a wide variety of manufacturers, small businesses, and products that specialize in all-natural, environmentally friendly, and ethical items. The website’s goal is to not only sell goods but to build a happy circle community of parents and wellness businesses to become the premier, trusted provider of online services and products in the ethical, sustainable and green space.

WellnessParrot.com’s target market comprises online consumers with a specific focus on moms and 19 to 55 years old women who concern about health and wellness seriously.

The demographics of these customers are as follows:

• The Estimated 2.14 billion global digital buyers in 2021. 
• The expected global population of 7.87 billion people, that’s about 27.2 percent of the world’s population shopping online.
• The Covic 19 pandemic forced personal health management goals to evolve, as consumers were faced with unforeseen health concerns, heightened personal safety needs, and emotional challenges.
• 49.6% in Mgt./Professional occupations
• Median age: 34 years
• Green consumers are found in substantial numbers 

Industry Analysis

Industry Statistics & Trends

The following industry size facts and statistics bode well for WellnessParrot.com.

Healthy Lifestyle Consumer Behaviors

• Healthy lifestyle consumers are segmented into four groups – casual dieters, fitness fanatics, whole wellness body gurus, and organic consumers.
• The four groups identify with different hobbies and interests. For example, the top topics for the fitness fanatics group include workout, journey, health, and weight, while their top #hashtags on social media include #fitfam, #fitness, #motivation, and #workout.
• Research shows that Gen Z is more likely to be casual dieters; meanwhile more Baby boomers than any generation practice whole-body wellness. More Millennials belong to the fitness fanatic segment.
• On average, more women, 85%, versus men, 15% discuss the paleo diet. Likewise, more women, 70% compared to men, 30% count calories. Overall, more women, 69% versus men 31%, discuss diet items like whole30, keto, low carbs, vegan, etc.

Attitudes of Health Lifestyle Consumers

• Research shows that Millennials and Gen Z are more than willing to pay a premium to have a healthy lifestyle.
• Make better decisions faster with customized market research delivered by trusted analysts in as little as 24 hours.
• Millennials view wellness as an ongoing commitment.
• Gen Z’s attitude to consumption is more of an expression of identity and a subject of ethical concern.
• Consumers are increasingly becoming focused on mental health, characterized by making active changes in their daily behaviors to achieve a more balanced lifestyle.

Summary of Findings

The first hour of research shows that demographic and psychographic data about the healthy lifestyle consumer is available in the public domain; however, it is scattered across various reports analyzing the many sub-groups that make up the whole segment. In this regard, continued research focusing on the broader segment and these sub-groups will likely unearth more psychographic and demographic data.

In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports addressing your goals.

18s to 54s  Women are our main target market

We will primarily target Consumer age groups that have the greatest exposure to the internet for work and leisure are most likely to shop online:

• Consumers aged 18 to 30 – Consumers in this segment have the least discretionary income to spend on e-commerce. This segment’s purchases are mostly in clothing and footwear and small electronic devices.
• Consumers aged 31 to 44 – Consumers in this segment also have significant exposure to the internet and can afford higher-priced goods, such as larger electronics purchases and discretionary items. Moreover, these time-strapped consumers are driven to e-commerce and online auctions by convenience.
• Consumers aged 45 to 54 – Consumers aged 45 to 55 generally have higher disposable income for industrial goods. This segment is often more concerned with convenience than the price of online items.

Customer Analysis

4. Customer Analysis 

• Demographic Profile of Target Market
• Customer Segmentation

Demographic Profile of Target Market

WellnessParrot.com will primarily serve e-commerce customers. The demographics of these customers are as follows:

• The E-Commerce industry will attract a larger customer market as more households purchase items online. In the five years to 2020, revenue is expected to increase at an annualized 13.4% to $526.6 billion. However, the looming threat of regulation may hamper sales, and heightened competition is projected to slow profit growth in the coming years.
• The industry’s projected growth is the result of several economic factors.
  • Per capita, disposable income is projected to accelerate an average of 2.4% per year on average during the period, and employment is on the rise. When income increases and consumers are more willing to spend money, industry operators will experience a revenue boost.
  • Moreover, heightened employment will limit leisure time and encourage consumers to leverage the convenience of online shopping.
• In addition, the industry will benefit from additional changes in consumer preferences during the next five years.
  • Rather than spending more on goods in department stores or other retail outlets, consumers will increasingly turn to price-competitive options offered online. As a result of this shift in customers’ shopping tendencies, the industry is expected to continue to experience solid growth.
  • Internet traffic volume will continue to grow during the next five years, further contributing to industry grew steadily. Internet traffic volume is anticipated to grow as consumers gain easier and more convenient access to the internet with improved technology and the rise of smartphones and public Wi-Fi access. More consumers will have access to online retailers and, therefore, will shop at online industry establishments.
• Online retailers will also continue to benefit from low operational costs because they do not have to rent, staff or operate brick-and-mortar stores. Improvements in productivity and efficiency will aid profit growth; however, price-based competition and the continued flood of new entrants is expected to limit industry returns.
• Competition within the industry will be based on the reputation and reliability of operators and prices.
  • Operators will attempt to expand the number of regions they service to capture a wider range of customers. Therefore, shipping and handling costs will also be a point of differentiation among players, as will the ability to provide timely product delivery and refunds.
  • The functionality of shopping websites and the ease by which consumers can place orders will contribute to the number of repeat and loyal customers as well.
  • To increase their customer base, online retailers will continue to improve the online sales process. These efforts will include more accurate product descriptions, more competitive prices, and lower freight and delivery costs.
  • Furthermore, operators will gradually place a greater emphasis on customer service, increasing their efforts to meet the various needs of online shoppers. Operators will strive to deliver superior after-sales service and devise ways of assuaging consumer concerns regarding privacy and credit card payment issues.
  • Online retailers that meet these requirements will ultimately benefit from strengthened brand recognition and higher consumer spending.

• venience than the price of online items.

WellnessParrot.com’s Products

Below is WellnessParrot.com’s initial product list. As you can see, all items are classified under the following three main categories:

• Seller Dashboard Subscription (membership)
• Listing Promotions (featured)
• Advertising
• Wellness Motivator’s sale commissions sold on WellnessParrot.

The website will feature a rotating display of featured and new products on its homepage as well as a searchable database.

Products will be sent to Wellness Motivator directly via manufacturer/affiliated/local business to the Wellness Lover’s home. 

Services will be provided by Wellness Motivators directly via online, local, or mobile to the Wellness Lovers.

Website Design

WellnessParrot.com will develop a website.

whose key elements will include the following:

• Homepage
• Service and Products Search Engine
• Database of products and services
• Articles/Blogs
• Cart System
• Help and FAQ pages
• Wellness Lovers and Motivators Forum

The website will be built by an established development firm and designed by an accomplished web designer, with the process supervised by the Company’s technology director. Where appropriate, existing software applications will be purchased to fill standard needs to keep costs down without sacrificing functionality and to avoid the problems associated with newly-developed software.

WellnessParrot.com’s website will be available at all times, but customer service representatives, answering email requests, will only work 7 days a week, from 9 AM to 6 PM.

Early Traction and Milestones

WellnessParrot.com’s History

Since incorporation, the Company has achieved the following milestones:

• Developed the Company’s name, logo, and placeholder website located at www.WellnessParrot.com
• Determined the list of products to be offered
• Determined web platform requirements
• Identified three potential web development companies and solicited proposals from them

Customer acquisition: Marketing and sales strategy

Marketing Plan 

• The WellnessParrot.com Brand
• Promotions Strategy

The Marketing Plan describes the type of brand WellnessParrot.com seeks to create and the Company’s planned promotions and pricing strategies.

The WellnessParrot.com Brand

The WellnessParrot.com brand will focus on the Company’s unique value proposition:

• Offering a wide variety of sustainable, ethical and quality items.
• Making the online shopping experience easy, enjoyable and informative
• Providing excellent customer service, with dedicated customer service representatives.
• Offering a wellness balance test to help user to realize what they need to be done to be healthier.
• Ask question on forum in one question to multiple Wellness Motivators.

Promotions Strategy

The Company’s promotions strategy to reach the target market of e-commerce customers includes:

We will contact family and baby magazines, family and life sections of newspapers, and television stations and send them a press release describing the opening and unique value proposition of WellnessParrot.com.

Public Relations

The Company will develop its website in such a manner as to direct as much traffic from search engines as possible. The original website designer will use knowledge of search engine optimization to orient the website’s content towards this end and begin a program of link exchange to move up the search engine rankings (particularly Google). Ongoing search engine optimization of this type will be executed by an experienced SEO firm contracted every month.

Search Engine Optimization

Additionally, WellnessParrot.com will use highly-focused, specific keywords to draw traffic to its website through text pay-per-click advertising on Google Adwords and banner ads on other appropriate websites (brokered by Google or another ad placement company). Advertisements will be targeted at potential clients who will find our content-rich site to be a valid resource and applicable to their interests, rather than an interruption or distraction.

Pay-Per-Click Advertising

WellnessParrot.com will publish a monthly email newsletter to tell customers about trends in Wellness products. Email addresses will be gathered from users who opt-in when using the website and the email newsletters will support the brand of the site as an expert in wellness lifestyle. In addition, emails presenting exciting new offers or products may be sent as often as once a week to customers who have opted-in to keep them informed of the latest information on the website.

Email Marketing

WellnessParrot.com’s affiliate web program will allow other businesses and websites to earn commissions on products sold on the WellnessParrot/Amazon website by referring their site visitors to our website through links to the homepage or to specific products.

Affiliate Website Partnerships

WellnessParrot.com will initially advertise in wellness magazines and Wellness Lover-focused websites and /youtube/Instagram in order to gain awareness.

Print Advertising

WellnessParrot.com pricing will be appropriate for the digital medium. That is, they will be priced lower than other big-box retailers. The store will carry products offered at a range of prices to allow even those with modest budgets to have options.

Pricing Strategy

The Company will establish strategic alliances with key companies that help bring credibility, positive public relations, as well as qualified traffic to the site. These alliances typically result in extensive co-marketing by both organizations with the goal of each Company driving traffic and awareness of the other Company’s products and services. For example, WellnessParrot.com could partner with ShipStation.com and utilize their fulfillment services in return for providing ShipStation.com with content to enrich their site.

Strategic Alliances

Offer new viewers rebates or free subscriptions as an added incentive to purchase from WellnessParrot.com’s Web site. This promotional feature will be marketed through our online affiliations, strategic partners, and grass roots efforts.

Incentives

Operations Plan 

• Functional Roles
• Milestones

Functional Roles

In order to execute on WellnessParrot.com’s business model, the Company needs to perform many functions including the following:

• General &administrative functions including legal, marketing, bookkeeping, etc.
• Sourcing suppliers of content and managing supplier relations
• Hiring and training staff

Administrative Functions

• Developing additional website features
• Site maintenance, updates, and bug-fixing
• Ongoing search engine optimization

Website Functions

• Customer service
• Writing and producing copy for monthly newsletter and blog
• Periodical website development and updates

Service Functions

WellnessParrot Team

Success Factors

WellnessParrot.com is uniquely qualified to succeed for the following reasons:

• There is currently no e-commerce site dedicated to 8 dimensions of wellness matching service and sold wellness products by the wellness professionals.
• The management team has a track record of success in the e-commerce and consumer product business.
• The e-commerce business is a proven business and has succeeded throughout the world.
• Market trends, such as the growth in e-commerce purchases and the “self-care” movement, favor this business.

 Management Team

• Management Team Members
• Hiring Plan

Management Team Members

Midori Fujita

CEO & Founder – Midori_fujita@wellnessparrot.com

WellnessParrot.com is led by Midori Fujita, who has been in the wellness industries business for 15 years. While Ms. Fujita has never run an e-commerce portal herself, She was the director of remedial massage service and hair & beauty business previously. As such Ms. Fujita has an in-depth knowledge of the wellness business as well as the needs of mothers, including the operations side (e.g., running day-to-day operations) and the business management side (e.g., staffing, marketing, etc).

Hiring Plan

In order to launch the e-store, we need to hire the following personnel:

• Sourcing Product Assistants (2 – responsible for finding products and making deals with wholesalers and manufacturers)
• Customer Service Representatives (2– responsible for fielding emails and calls from customers about potential, current, and past orders).
• Part-Time Bookkeeper (1 – will manage accounts payable, create statements, and execute other administrative functions)

At a future date, the following staff will be added:

• Programmer (1 – to be hired in the second year of operation, will work under the technology director implementing new developments and bug fixes on the website. Before this time, programming services will be on a contract basis).

Financial Highlights

WellnessParrot.com is seeking total funding of $430,000 to launch its business. The capital will be used for funding capital expenditures, manpower costs, marketing expenses, and working capital.

Specifically, these funds will be used as follows:

• Website design/build and startup business expenses: approximately $120,000.
• Working capital: approximately $310,000 to pay for Marketing, salaries, and lease costs until WellnessParrot.com reaches break-even.

Top line projections over the next five years are as follows:

Competitive Analysis 

• Direct & Indirect Competitors
• Competitive Advantage

Direct & Indirect Competitors

The following e-commerce sites are expected to be the key competitors for WellnessParrot.com due to their current brand and resources:

Goop.com was founded in 2008 and is currently the largest online specialty retailer for wellness and lifestyle products. Goop was founded in Paltrow’s home in London beginning as a newsletter in 2008, with an editor’s note in each email from Paltrow offering insight into her daily life. Goop was incorporated in 2011. According to Paltrow, the Company’s name came from someone telling her successful internet companies have double O’s in their name, and she “wanted it to be a word that means nothing and could mean anything.

 The Company set out any lifestyle products with subscription to parents with free or lower shipping and a focus on customer service. 

Today, Goopw.com is the largest online retailer for everything wellness and lifestyle. By early 2020 it was reported that the Company was valued at about $250 million

 Goop.com

Competitive Advantage

WellnessParrot.com enjoys several advantages over its competitors. These advantages include:

• Niche Market Focus 

By serving the niche market of Wellness Lovers’ favorite ethical and green products and services, WellnessParrot.com will be able to focus its products and services on these customers’ needs more so than larger, entrenched competitors.

• Happy Circle

By joining WellnessParrot create a Happy Circle, which means more user join, that creates a bigger happy circle that helps more people become happier, healthier, and more peaceful.

• Community 

By developing a community of moms/women and Wellness Lover’s online shoppers, WellnessParrot.com will strengthen its brand loyalty.

• The verified system on all-in-one community.

 When User “verified” on WellnessParrot as a Wellness Motivators, They will be trusted by the Wellness Lover Globally, that means lifestyle verification. So Any job, event, course, and service will be easy for them to get attention since they have already trusted globally.

Wellness Lover can be verified as Trusted Customer, which helps mobile (home visit) service easier access to visit their home for services.

Financial Plan

• Revenue and Cost Drivers
• Capital Requirements and Use of Funds
• Key Assumptions & Forecasts
• Income Statement (5 Year projections)
• Balance Sheet (5 Year projections)
• Cash Flow Statement (5 Year projections)

Revenue and Cost Drivers

WellnessParrot.com’s revenues will come from the user’s sale commission of wellness products and subscription (membership).

The major costs for the Company will be the cost of goods, internet connection fees, and salaries of the staff. In the initial years, the Company’s marketing spend will be high, as it establishes itself in the market.

Capital Requirements and Use of Funds

WellnessParrot.com is seeking total funding of $430,000 to launch its business. The capital will be used for funding capital expenditures, manpower costs, marketing expenses, and working capital.

Specifically, these funds will be used as follows:

• Website design/build and startup business expenses: approximately $120,000
• Working capital: approximately $310,000 to pay for Marketing, salaries, and lease costs until WellnessParrot reaches break-even

Key Assumptions & Forecasts

Below please find the key assumptions that went into the financial forecast and a summary of the financial projections over the next five years.

Website and Technology

It will be critical that our audience enjoys the layout and design of our Web site and adapt to the interactive nature of our programming. Our layout and design will have to be user-friendly and cutting edge in the eyes of our audience to be successful in attracting repeat users. The features, functionality, and content can be able to be replicated by competitors, but the brand and the consumer experience must differentiate the value proposition to our customers. We have a strong branding message that will extend to all aspects of the site and truly provide the best experience for our customers. The site must encompass the sophistication and identification of the sponsors and programming we represent and offer customer value-added features to build a real interactive community. 

The objectives for WellnessParrot.com’s ongoing Web site and technology development are as follows: 

• Provide an unparalleled user viewing experience; 
• Provide a compelling and user-friendly presentation of content and products to encourage repeat visits and create value for the WellnessParrot.com viewers; 
• Create a layout and design that will adapt to the interactive nature of our programming. 
• The viewing/shopping experience will be simple, clutter-free, enjoyable, and worthwhile. 
• Build a measurable marketing and e-commerce platform that enables measurability and scalability. 
• Provide a seamless transition from viewing programming on our site to purchasing products. 
• Implement an integrated e-commerce solution governing affiliate transactions, merchandising, and other business functions. 
• Deploy a solution that integrates with our business partners’ existing business systems. 

Our investment in technology may take the form of purchasing off-the-shelf solutions or developing proprietary technology when appropriate.

Exit Strategy